Data Protection

  1. Privacy at a glance

General information

 

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.

 

Data collection on this website

Who is responsible for data collection on this website?

 

The data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice on the responsible body” in this data protection declaration.

 

How do we collect your data?

 

On the one hand, your data is collected when you communicate it to us. This can be z. B. be data that you enter in a contact form.

 

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.

 

What do we use your data for?

 

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

 

What rights do you have regarding your data?

 

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request that the processing of your personal data be restricted. You also have the right to lodge a complaint with the competent supervisory authority.

 

You can contact us at any time if you have any further questions on the subject of data protection.

 

Analysis tools and third-party tools

 

When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.

 

Detailed information on these analysis programs can be found in the following data protection declaration.

 

  1. Hosting and Content Delivery Networks (CDN)

External hosting

 

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the host’s servers. This can be v. a. IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access and other data generated via a website.

 

The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 Para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 Para 1 lit. f GDPR).

 

Our hoster will only process your data to the extent that this is necessary to fulfill its performance obligations and will follow our instructions in relation to this data.

 

We use the following hoster:

 

1&1 IONOS SE

Elgendorfer Strasse 57

56410 Montabaur

 

Conclusion of a contract for order processing

 

In order to ensure data protection-compliant processing, we have concluded an order processing contract with our hoster.

 

  1. General information and mandatory information

privacy

 

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

 

If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

 

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

 

Note on the responsible body

 

The responsible body for data processing on this website is:

 

Daniel Terenowski code

Nienkamp 2A

22453 Hamburg

 

Telephone: +49 (0) 152 / 53 77 63 92

Email: seo-torero@email.de

 

The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

 

storage duration he

 

Unless a specific storage period has been specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the data will be deleted once these reasons have ceased to exist.

 

Note on data transfer to the USA and other third countries

 

Our website includes tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data can be transferred to these third countries and processed there. We would like to point out that in these countries no level of data protection comparable to that of the EU can be guaranteed. For example, US companies are obliged to hand over personal data to security authorities without you as the person concerned being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) will process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

 

Revocation of your consent to data processing

 

Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. The legality of the data processing that took place up until the revocation remains unaffected by the revocation.

 

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

 

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH A PROCESSING IS BASED CAN BE FOUND IN THIS DATA PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR CONCERNED PERSONAL DATA UNLESS WE CAN PROVE COMPREHENSIVE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOM OBJECTION ACCORDING TO ARTICLE 21 (1) GDPR).

 

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION ACCORDING TO ART. 21 (2) GDPR).

 

Right of appeal to the competent supervisory authority

 

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

 

Right to data portability

 

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done to the extent that it is technically feasible.

 

SSL or TLS encryption

 

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

 

If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

 

Encrypted payment transactions on this website

 

If there is an obligation to send us your payment data (e.g. account number for direct debit authorization) after the conclusion of a fee-based contract, this data is required for payment processing.

 

Payment transactions via the common means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL orw. TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

 

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

 

Information, deletion and correction

 

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time if you have any further questions on the subject of personal data.

 

Right to restriction of processing

 

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this. The right to restriction of processing exists in the following cases:

 

If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the examination, you have the right to request that the processing of your personal data be restricted.

If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being deleted.

If you have lodged an objection in accordance with Art. 21 (1) GDPR, your interests and ours must be weighed up. As long as it has not yet been determined whose interests prevail, you have the right to demand that the processing of your personal data be restricted.

 

If you have restricted the processing of your personal data, this data – apart from its storage – may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State are processed.

 

Objecting to Promotional Emails

 

We hereby object to the use of contact data published as part of the imprint obligation to send unsolicited advertising and information material. The site operators expressly reserve the right to take legal action in the event of unsolicited advertising being sent, such as spam e-mails.

 

  1. Data collection on this website

cookies

 

Our website uses so-called “cookies”. Cookies are small text files and do not cause any damage to your end device. They are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.

 

In some cases, cookies from third-party companies can also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

 

Cookies have different functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or to display advertising.

 

Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions you want (functional cookies, e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring the web audience). stored on the basis of Article 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies was requested, the relevant cookies are stored exclusively on the basis of this consent (Article 6 (1) (a) GDPR); the consent can be revoked at any time.

 

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, the acceptance of cookies for r exclude certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

 

If cookies are used by third-party companies or for analysis purposes, we will inform you of this separately in this data protection declaration and, if necessary, ask for your consent.

 

Server log files

 

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

 

Browser type and browser version

operating system used

Referrer URL

Host name of the accessing computer

Time of server request

IP address

 

This data is not merged with other data sources.

 

This data is collected on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – the server log files must be recorded for this purpose.

 

contact form

 

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.

 

This data is processed on the basis of Article 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.

 

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

 

Inquiry by e-mail, telephone or fax

 

If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

 

This data is processed on the basis of Article 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.

 

The data you sent to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

 

Communication via WhatsApp

 

We use the WhatsApp instant messaging service to communicate with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

 

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp receives access to metadata that arises in the course of the communication process (e.g. sender, recipient and time). We would also like to point out that WhatsApp, according to its own statements, shares personal data of its users with its US-based parent company Facebook. For more details on data processing, see WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

 

WhatsApp is used on the basis of our legitimate interest in communicating with customers, interested parties and other business and contractual partners as quickly and effectively as possible (Art. 6 Para. 1 S. 1 lit. f GDPR). If a corresponding consent was requested, the data processing takes place exclusively on the basis of the consent; this can be revoked at any time with effect for the future.

 

The communication content exchanged between and on WhatsApp remains with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

 

We have set up our WhatsApp accounts in such a way that there is no automatic data synchronization with the address book on the smartphones in use.

 

We have concluded an order processing contract with WhatsApp.

 

Calendar

 

You can make appointments with us on our website. We use the “Calendly” tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”).

 

For the purpose of booking an appointment, enter the requested data and the desired date in the mask provided. The data entered will be used for the planning, implementation and, if necessary, for the follow-up of the appointment. The appointment data is stored for us on the Calendly servers, whose data protection declaration you can view here: https://calendly.com/de/pages/privacy.

 

The data you enter will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory legal provisions – in particular retention periods – remain unaffected.

 

The legal basis for data processing is Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If consent has been requested, Article 6 (1) (a) GDPR is the legal basis for data processing; the consent can be revoked at any time.

 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa.

 

Contract for order processing

 

We have concluded an order processing contract with Calendly. This is a contract required by data protection law, which ensures that Calendly only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.

 

Registration on this site

 

You can register on this website to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will refuse the registration.

 

For important changes, such as the scope of the offer or technically necessary changes, we use the e-mail address provided during registration to inform you in this way.

 

The data entered during registration is processed for the purpose of implementing the user relationship established by registration and, if necessary, for initiating further contracts (Article 6 (1) (b) GDPR).

 

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

 

  1. Analysis Tools and Advertising

Google Analytics

 

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

 

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data may be summarized by Google in a profile that is assigned to the respective user or their device.

 

Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

 

This analysis tool is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent was requested (e.g. consent to the storage of cookies), processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.

 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

 

IP anonymization

 

We have activated the IP anonymization function on this website. This will remove your IP address from Google e shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

 

browser plug-in

 

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

 

You can find more information on how Google Analytics handles user data in Google’s data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de.

 

order processing

 

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

 

Demographic characteristics in Google Analytics

 

This website uses the “demographic characteristics” function of Google Analytics in order to be able to show website visitors relevant advertisements within the Google advertising network. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the point “Objection to data collection”.

 

Google Analytics Ecommerce Tracking

 

This website uses the Google Analytics e-commerce tracking feature. With the help of e-commerce tracking, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as the orders placed, average order values, shipping costs and the time from viewing a product to purchasing it is recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

 

storage duration

 

Data stored by Google at the user and event level that is linked to cookies, user identifiers (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) are anonymised after 14 months or deleted. You can find details on this under the following link: https://support.google.com/analytics/answer/7667196?hl=de

 

Google Ads

 

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

 

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available from Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

 

Google Ads is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible.

 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

 

Google AdSense (non-personalized)

 

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

 

We use Google AdSense in “non-personalized” mode. In contrast to the personalized mode, the advertisements are therefore not based on your previous user behavior and no user profile is created for you. Instead, so-called “context information” is used when selecting the advertising. The selected advertisements are then based, for example, on your location, the content of the website you are on inden or for your current search terms. You can find out more about the differences between personalized and non-personalized targeting with Google AdSense at: https://support.google.com/adsense/answer/9007336.

 

Please note that cookies or comparable recognition technologies (e.g. device fingerprinting) can also be used when using Google Adsense in non-personalized mode. According to Google, these are used to combat fraud and abuse.

 

AdSense is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its website as effectively as possible. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.

 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

 

You can adjust your advertising settings independently in your user account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated.

 

You can find more information about Google’s advertising technologies here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.

 

Google Remarketing

 

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

 

Google Remarketing analyzes your user behavior on our website (e.g. clicking on certain products) in order to classify you in certain advertising target groups and then to show you suitable web messages when you visit other online offers (remarketing or retargeting).

 

Furthermore, the advertising target groups created with Google Remarketing can be linked to Google’s cross-device functions. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

 

If you have a Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/.

 

Google Remarketing is used on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.

 

Further information and the data protection regulations can be found in Google’s data protection declaration at: https://policies.google.com/technologies/ads?hl=de.

 

Target group formation with customer comparison

 

Among other things, we use the customer comparison from Google Remarketing to form target groups. We transfer certain customer data (e.g. e-mail addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

 

Google conversion tracking

 

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

 

With the help of Google Conversion Tracking, we and Google can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

 

Google conversion tracking is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent was requested (e.g. consent to the storage of cookies), processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.

 

You can find more information on Google conversion tracking in Google’s data protection regulations: https://policies.google.com/privacy?hl=de.

 

Facebook pixels

 

This website uses the visitor action pixel from Facebook to measure conversion. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, however, the data collected is also transferred to the USA and other third countries.

 

In this way, the behavior of site visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

 

The data collected is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the  Facebook data usage guidelines . This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.

 

The use of Facebook pixels is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent was requested (e.g. consent to the storage of cookies), processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.

 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

 

Insofar as personal data is collected on our website and forwarded to Facebook using the tool described here, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Article 26 GDPR ). Joint responsibility is limited to collecting the data and passing it on to Facebook. The processing by Facebook after the forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for issuing data protection information when using the Facebook tool and for implementing the tool on our website in a secure manner in accordance with data protection law. Facebook is responsible for the data security of Facebook products. You can assert your rights (e.g. requests for information) regarding the data processed on Facebook directly on Facebook. If you assert the rights of data subjects with us, we are obliged to forward them to Facebook.

 

You will find further information on protecting your privacy in Facebook’s data protection information: https://de-de.facebook.com/about/privacy/.

 

You can also disable the “Custom Audiences” remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

 

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

 

LinkedIn Insight Tag

 

This website uses LinkedIn’s Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

 

Data processing by LinkedIn Insight Tag

 

With the help of the LinkedIn Insight Tag we receive information about the visitors of our website. If a website visitor is registered with LinkedIn, we can u. analyze the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better align our website to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our website make a purchase or take another action (conversion measurement). The conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, with the help of which we can show visitors to our website targeted advertising outside of the website, whereby, according to LinkedIn, the advertising addressee is not identified.

 

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted from LinkedIn after seven days. The remaining pseudonymised data will then be deleted within 180 days.

 

The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising purposes. Details can be found in LinkedIn’s data protection declaration at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

 

legal basis

 

LinkedIn Insight is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent was requested (e.g. consent to the storage of cookies), processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.

 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

 

Objection to the use of LinkedIn Insight Tag

 

Object to the analysis of usage behavior and targeted advertising by LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

 

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

 

Conclusion of a contract for order processing

 

We have concluded an order processing contract with LinkedIn.

 

  1. Newsletters

newsletter data

 

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected or only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

 

The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

 

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after it no longer serves any purpose. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR.

 

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider in order to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interests.

 

GetResponse

 

This website uses GetResponse to send newsletters. The provider is GetResponse Sp. z o.o., with registered office in Gdansk, Poland, ul. Arkonska 6, A3, 80-387 Gdansk, website: https://www.getresponse.de (hereinafter “GetResponse”).

 

GetResponse is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter will be stored on the GetResponse servers.

 

Data analysis by GetResponse

 

Our newsletters sent with GetResponse enable us to A analysis of the behavior of the newsletter recipients. This can include It is analyzed how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be determined whether a predefined action (e.g. purchase of a product, sharing information on social media, unsubscribing) took place after clicking on the links in the newsletter. Furthermore, we can also record when a newsletter message was opened. This enables us to deliver newsletters when the respective newsletter recipient is likely to be most active. The time zone of the newsletter recipient can also be taken into account. GetResponse also offers us the option of dividing newsletter recipients into groups based on their interests. In this way, we can provide our newsletter recipients with content that is as relevant as possible to their interests.

 

Further information on the functions of GetResponse is available at: https://www.getresponse.de/email-marketing/funktions/e-mail-marketing.

 

legal basis

 

The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

 

storage duration

 

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have canceled the newsletter. Data stored by us for other purposes remain unaffected.

 

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider in order to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interests.

 

For more information, see GetResponse’s privacy policy at: https://www.getresponse.de/email-marketing/legal/datenschutz.html.

 

Conclusion of a contract for order processing

 

We have entered into a contract with GetResponse in which we oblige GetResponse to protect our customers’ data and not to pass it on to third parties.

 

  1. Plugins and Tools

YouTube with enhanced privacy

 

This website includes videos from YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

 

We use YouTube in the extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily exclude the transfer of data to YouTube partners. This is how YouTube establishes a connection to the Google DoubleClick network, regardless of whether you are watching a video.

 

As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

 

Furthermore, YouTube can save various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used i.a. used to collect video statistics, improve usability and prevent fraud attempts.

 

If necessary, after the start of a YouTube video, further data processing operations can be triggered over which we have no influence.

 

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR; the consent can be revoked at any time.

 

You can find more information about data protection on YouTube in their data protection declaration at: https://policies.google.com/privacy?hl=de.

 

Google Maps  This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

 

In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Web Fonts for the purpose of uniform display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

 

Google Maps is used in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR; the consent can be revoked at any time.

 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

 

You can find more information on handling user data in Google’s data protection declaration: https://policies.google.com/privacy?hl=de.

 

webinars

 

The website operator uses the Webinaris software to organize and conduct online webinars. The provider is Webinaris GmbH, Bussardstr. 5, 82166 Gräfelfing (hereinafter “Webinaris”).

 

If you take part in one of our webinars, your personal data will be stored on the Webinaris servers for the purpose of conducting the event. This concerns the following data:

 

E-mail address

Browser and system data

IP address

language and time zone

chat data

other data you have entered yourself (e.g. name, telephone number or customer number, support requests, chat messages)

Usage data from webinars (e.g. access numbers, application history, registration for and participation in a webinar, access to certain pages, etc.)

 

This data is saved by Webinaris for a specific purpose and deleted when it is no longer relevant. The legal basis for the use of Webinaris is Art. 6 Para. 1 lit. b GDPR (performance of contract) and our legitimate interest in the professional handling of our webinars (Art. 6 Para. 1 lit. f GDPR). If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.

 

Conclusion of a contract for order processing

 

We have concluded a contract with Webinaris in which we oblige Webinaris to protect our customers’ data and not to pass it on to third parties.

 

  1. eCommerce and Payment Providers

Processing of data (customer and contract data)

 

We collect, process and use personal data only insofar as they are necessary for the establishment, content or change of the legal relationship (inventory data). This is based on Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures. We collect, process and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill the user.

 

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

 

Data transmission upon conclusion of contract for services and digital content

 

We only transmit personal data to third parties if this is necessary within the framework of contract processing, for example to the bank responsible for processing payments.

 

Any further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

 

The basis for data processing is Art. 6 Paragraph 1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

 

payment services

 

We integrate payment services from third party companies on our website. If you make a purchase from us, your payment data (e.g. name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contract and data protection provisions of the respective provider apply to these transactions. The payment service providers are used Based on Art. 6 Para. 1 lit. b GDPR (contract processing) and in the interest of a payment process that is as smooth, convenient and secure as possible (Art. 6 Para. 1 lit. f GDPR). Insofar as your consent is requested for certain actions, Article 6 (1) (a) GDPR is the legal basis for data processing; Consent can be revoked at any time for the future.

 

We use the following payment services / payment service providers on this website:

 

PayPal

 

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

 

Details can be found in PayPal’s data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

 

Immediate transfer

 

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter “Sofort GmbH”). With the help of the “Sofortüberweisung” procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately start fulfilling our obligations. If you have decided to use the “Sofortüberweisung” payment method, send the PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. Sofort GmbH automatically checks your account balance after logging in and carries out the transfer to us using the TAN you sent. It then immediately sends us a transaction confirmation. After logging in, your sales, the credit limit of the overdraft facility and the existence of other accounts and their balances are automatically checked. In addition to the PIN and the TAN, the payment data you enter as well as personal data are transmitted to Sofort GmbH. Your personal data includes first and last name, address, telephone number(s), e-mail address, IP address and any other data required for payment processing. The transmission of this data is necessary to establish your identity beyond doubt and to prevent attempts at fraud. Details on payment with immediate transfer can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.

 

Digistore24

 

Some of our products, services and content are offered by Digistore24 as a reseller. The provider and contractual partner is Digistore24 GmbH, St.-Godehard-Strasse 32 in 31139 Hildesheim. Digistore24 GmbH, as the responsible party, explains which data Digistore24 stores and processes when you visit this website in its own data protection declaration. You can find further information in Digistore24’s data protection declaration: https://www.digistore24.com/dataschutz.

 

Digistore24 WordPress plugin

 

The WordPress plugin offers the option of integrating various Digistore24 services on your own website, e.g. B. the social proof bubble, the affiliate ad generator or other tools.

 

With each integration, non-personal data is reloaded from the Digistore24 server (e.g. a Javascript file).

 

With this reloading, your web browser calls up a website from the Digistore24 server. Our server has no influence on the extent to which your web browser transfers data to the Digistore24 server. Our server itself does not transmit any data to the Digistore24 servers in this context.

 

Digistore24 GmbH, as the responsible party, explains which data Digistore24 stores and processes when you access this website in its own data protection declaration. You can find Digistore24’s data protection declaration here: https://www.digistore24.com/dataschutz

 

Conversion tools/shopping cart

 

Digistore24 offers the option of integrating various services on your own website using HTML and Javascript codes, e.g. B. the Social Proof Bubble or the Digistore24 shopping cart.

 

With each integration, non-personal data is reloaded from the Digistore24 server (e.g. a Javascript file).

 

With this reloading, your web browser calls up a website from the Digistore24 server. Our server has no influence on the extent to which your web browser transfers data to the Digistore24 server. Our server itself does not transmit any data to the Digistore24 servers in this context.

 

Digistore24 GmbH, as the responsible party, explains which data Digistore24 stores and processes when you access this website in its own data protection declaration. You can find Digistore24’s data protection declaration here: https://www.digistore24.com/dataschutz

 

Promotional Links/Content Links

 

On this website we use various links to offers from Digistore24. The purpose of the links is to draw your attention to products that are of interest to you.

 

Some of these links are about these are links to the domain digistore24.com of the company Digistore24 GmbH.

 

If you click on one of the links, you call up a website on the Digistore24 server.

 

Our server does not transmit any data to Digistore24 in this context, but the data is transmitted from your web browser to Digistore24 – as with every website call-up. We have no influence on the extent to which your web browser transmits data to Digistore24.

 

Please refer to Digistore24’s data protection declaration for more information on the scope of Digistore24 with data from website visits: https://www.digistore24.com/dataschutz

 

Affiliate Ad Materials Generator

 

The affiliate ad media generator allows the automatic creation of ad media. It provides an input field in which you can enter your Digistore24 ID. This gives you advertising material that you can use to advertise products and services quickly and easily.

 

In addition to the above, it is checked – depending on your input – whether an affiliate partnership exists. For details, please refer to Digistore24’s data protection declaration: https://www.digistore24.com/dataschutz